![]() ![]() I mean, there are parallels, similar in the same way that PSAV purchased Swank and then renamed everything PSAV”, says Will. And it’s really kind of sad, I think, for them in some ways because there are good properties. And all the time, they have people who are coming up to us saying they don’t enjoy the brand, they don’t like PSAV. “I mean, we sit at all of these conferences. I don’t think I’ll ever be as big as PSAV, but I would hope that everyone wants to hold each other accountable”. And the same way that I hope as well that any vendor would also want to keep my company in check. And we have to have these sorts of conversations and be hard about it. But I think that when they are acquiring companies and becoming so large now that we’ve talked about the word, the M word, monopoly, I think that it has to be in check at some point too. “If I was PSAV, I would be making the same move as well. “I’m looking at this from a purely business standpoint”, adds Will. And so, this to me is kind of a tacit acknowledgment of the fact that their brand is tainted at this point”. So, that tends to stick, that tends to linger. Because I think it being such a large company, at some point or another, they’re going to have been burned by a PSAV crew, in one way or another. “And I think that rings true because pretty much everyone that I know, almost every planner that I know of when they say the word PSAV, do it with a little bit of disdain in their mouth. “I think there’s no doubt in my mind even trying to stay relatively independent, relatively above the fray on this, that this is clearly, in my mind, an acknowledgment that they have a branding problem”, says Brandt. PSAV Is Now Encore: A Branding Problem?īrandt raises an interesting topic in relation to the PSAV is now Encore news. I represent the in-house because it’s been increasingly more difficult to get someone to represent the in-house”, he adds. We’ve done our traveling AV SmackDown, where you represent the third parties. You and I have talked about this quite a bit on the road. Things are going to be changing a lot on the fly. We want the equipment to be all right there. “But sometimes, convenience is the overall majority thing that we need to be keeping in mind, that we want it all on the same master account. If budget is a primary concern, obviously, then we start looking towards third parties just because as a general rule, they tend to be less expensive”. So, sometimes, that’s the in-house AV, sometimes that’s third-party. ![]() “I want to make sure I’m getting the best deal for my customer or, to be perfectly frank, I’m going to do what I think makes the most sense for my clients. “So, as an independent technical producer, I work with all kinds”, says Brandt. And times where I work with them and they’re actually one of my suppliers as well when we were doing rigging and things like that”. I, happily, if I get beat by them, I’m happy to admit that there are times where they are a great vendor. “ I own a third-party AV company that does compete against PSAV and Encore and all these brands a lot of the time”, Will explains.”But I think that, most importantly, we just needed to get the news out there for people to be aware of. Our hosts make a point to let us know where they stand when it comes to the matter. So, they stated that “PSAV, a global leader in event experiences, announced today that it will align its portfolio of companies under a new master brand and will assume the name Encore”. “They announced that they were acquiring Encore, which was the latest in a series of acquisitions by PSAV. Encore, probably one of the second largest names in in-house AV”, he explains. ![]() So, as we have covered on this show in the past, we announced when PSAV announced that they were acquiring Encore Audio Visual Services. “PSAV has announced that they plan to move to a new master brand and it is Encore. PSAV Is Now Encore: The Contextīrandt gives us some context on the PSAV is now Encore front. Did we see it coming? What does this mean for the events industry? And more specifically, to the world of event tech? Well, if you want all these questions answered, wait no more – press play and join us on this special edition of the Event Tech Podcast!Ĭlick here for the full audio transcription. Will Curran and Brandt Krueger are ready to give you the scope on the PSAV is now Encore news. It’s exciting, it’s interesting, and it will have consequences. And this time around, the Event Tech Podcast is here with the freshest update to reach our ears. We have some major news on the event tech front – PSAV is now Encore! The events industry is in constant mutation and news of acquisitions and mergers are not rare. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |